Laura Rojo
I design identities that bring order, hierarchy, and help brands grow
Multimedia designer · Branding & visual systems
Visual identity
Working approach
Systems over isolated pieces
Clarity as a strategy
Consistency with intention
Clarity as a strategy
Consistency with intention
Experience
Branding & Visual Systems (2024 – present)
MarkLovers
Design direction, branding, content strategy, and B2B visual communication.
Clients: Cinergia (ARG/CHI), Beam CropTech, Flock IT, AlphaMundi Group, among others.
MarkLovers
Design direction, branding, content strategy, and B2B visual communication.
Clients: Cinergia (ARG/CHI), Beam CropTech, Flock IT, AlphaMundi Group, among others.
Branding & Digital Communication (2020 – 2023)
Abre
Internal communication design, corporate presentations, and digital assets for global brands.
Clients: Bodegas Chandon, Milena Pastas, Disney.
Abre
Internal communication design, corporate presentations, and digital assets for global brands.
Clients: Bodegas Chandon, Milena Pastas, Disney.
Brand Experience Design (2018 – 2020)
Setenta30
Design of stands, spatial experiences, and large-scale event activations and campaigns.
Clients: Facebook, Discovery Channel, Turner, Syngenta, Mercado Libre.
Setenta30
Design of stands, spatial experiences, and large-scale event activations and campaigns.
Clients: Facebook, Discovery Channel, Turner, Syngenta, Mercado Libre.
Graphic Production & 3D Art (2004 – 2018)
Ogilvy & Mather
Creative production unit operating within Ogilvy/WPP network
Graphic production, retouching, OOH campaigns, and multichannel quality control.
Clients: BAT, Coca-Cola, Unilever, DirecTV.
Ogilvy & Mather
Creative production unit operating within Ogilvy/WPP network
Graphic production, retouching, OOH campaigns, and multichannel quality control.
Clients: BAT, Coca-Cola, Unilever, DirecTV.
Technical Design Foundation (1994 – 2004)
Docuprint
Graphic design and art direction for international corporate clients.
Clients: Microsoft, Xerox, Sony.
Docuprint
Graphic design and art direction for international corporate clients.
Clients: Microsoft, Xerox, Sony.
Independent Practice (cross-disciplinary)
Freelance development in branding, packaging, advertising, video, and digital projects.
Freelance development in branding, packaging, advertising, video, and digital projects.
Skills
Branding · Visual systems · Art direction · Social content · Motion · AI-assisted creative workflows
Brand behavior
Identity is also expressed through motion.
Design focused on visual clarity and the construction of coherent systems for evolving brands.