Laura Rojo
I design identities that bring order, hierarchy, and help brands grow
Multimedia designer · Branding & visual systems
Visual identity
Working approach
Systems over isolated pieces
Clarity as a strategy
Consistency with intention
Clarity as a strategy
Consistency with intention
Companies & Brands I've Worked With
Brands & Clients
Moët & Chandon, Disney. Facebook, Discovery Channel, Coca-Cola, Turner, Syngenta, Mercado Libre, Unilever, DirecTV, Microsoft, Xerox, Sony, Cinergia (ARG/CHI), Milena Pastas, Beam CropTech, Flock IT, AlphaMundi Group, BAT, MarkLovers, Broca
Experience Across
Agencies, Consultancies & Studios
MarkLovers - Abre - Ogilvy & Mather - Setenta30 - Docuprint
Skills
Core Expertise
Art Direction • Brand Identity • Design Consulting • Creative Strategy • Presentation Design • UI & Web Design • Visual Storytelling • AI-Assisted Design
Strategy & Consulting
Design Consulting
Creative Strategy
Brand Strategy
Art Direction
Visual Communication
Visual Storytelling
Creative Strategy
Brand Strategy
Art Direction
Visual Communication
Visual Storytelling
Branding & Visual Identity
Brand Identity
Visual Identity Systems
Design Systems
Brand Communication
Creative Direction
Visual Identity Systems
Design Systems
Brand Communication
Creative Direction
Digital Design
UI Design
Web Design
Responsive Design
Landing Pages
WordPress
Elementor
Web Design
Responsive Design
Landing Pages
WordPress
Elementor
Marketing & Communication
Presentation Design
Sales Presentations
Social Media Design
Content Design
Digital Campaigns
Email Marketing
Sales Presentations
Social Media Design
Content Design
Digital Campaigns
Email Marketing
Editorial & Print
Editorial Design
Packaging Design
Print Production
Prepress Large Format Graphics
Packaging Design
Print Production
Prepress Large Format Graphics
Motion & Multimedia
Motion Graphics
Video Editing
Basic Animation
Photography
Photo Retouching
Video Editing
Basic Animation
Photography
Photo Retouching
AI & Emerging Technologies
AI-Assisted Design
Prompt Engineering
ChatGPT
Adobe Firefly
Midjourney
Gemini
Prompt Engineering
ChatGPT
Adobe Firefly
Midjourney
Gemini
Software
Adobe Photoshop
Adobe Illustrato
Adobe InDesign
Figma
Adobe XD
Adobe After Effects
Adobe Premiere Pro
Adobe Lightroom
Microsoft PowerPoint
Google Slides
Canva
Adobe Illustrato
Adobe InDesign
Figma
Adobe XD
Adobe After Effects
Adobe Premiere Pro
Adobe Lightroom
Microsoft PowerPoint
Google Slides
Canva
Brand behavior
Identity is also expressed through motion.
Design focused on visual clarity and the construction of coherent systems for evolving brands.
Federico Echeverría Crenna
Strategic Marketing Consultant
Digital Marketing | Project Management | B2B/B2C
Strategic Marketing Consultant
Digital Marketing | Project Management | B2B/B2C
"It was a pleasure leading and working alongside Laura at MarkLovers, and her contribution as a Multimedia Designer was key to elevating both the visual and strategic quality of our projects. Laura has a great ability to understand business needs and translate them into solid visual identity systems, engaging digital content, and high-impact pieces.
Beyond her technical talent and excellent mastery of design and motion tools, I would highlight her professional judgment, autonomy, and constant commitment to the team's goals. She is a highly creative and organized collaborator, so any team looking to add a comprehensive, results-oriented professional in design and visual direction should not hesitate to bring her on board."
Julio César Arango Tamayo
Strategic Marketing Consultant B2B LatAm & Brazil | CEO MarkLovers | MBA (FGV)
"During Laura's time at MarkLovers, she provided constant support in updating and managing digital assets. She is a responsible professional with excellent energy for collaborative work. Any team looking for a dedicated person with a genuine willingness to serve can count on her."