10-year identity system
Development of a commemorative identity for the 10th anniversary of AlphaMundi Foundation, integrated into the existing brand system.
Challenge
Integrate an anniversary brand into the visual system without altering its structure or losing recognition.
Identity development
The number 10 is constructed as a structural element within the system, maintaining the original brand’s visual logic.
The number 10 is constructed as a structural element within the system, maintaining the original brand’s visual logic.
Integration with the existing brand
The identity is articulated with the core brand, respecting proportions, typography, and visual language.
Identity system
Identity variations adapted for different application contexts, maintaining legibility and visual consistency.
Process
Exploration of multiple visual directions through sketching and iteration.
Iteration
Refinement of the structure until the number is integrated as part of the brand system.
Applications
Digital communication: application of the identity in digital pieces for institutional communication.
Editorial materials: application in editorial assets, ensuring consistency across different formats.
Commemorative identity developed to integrate into AlphaMundi Foundation’s brand system, maintaining visual coherence and adaptability across different communication formats.