Packaging design for a chocolate line — Arcor
Packaging design for Blockazo, a chocolate line by Arcor.
The project focuses on building and adapting the packaging within an existing brand system, integrating client-provided illustrations and optimizing product visual hierarchy.
The main focus is on information organization, legibility, and system coherence within a mass-consumption context.
The project focuses on building and adapting the packaging within an existing brand system, integrating client-provided illustrations and optimizing product visual hierarchy.
The main focus is on information organization, legibility, and system coherence within a mass-consumption context.
Final outcome
The system allows updating and adapting Blockazo’s packaging while maintaining consistency with the brand identity, optimizing its readability at the point of sale, and respecting the constraints of the existing system.