Packaging design for a lollipop line — Arcor
Packaging design for SambaPito, a lollipop line by Arcor.
The project focuses on developing a high-impact visual identity for the point of sale, prioritizing shelf differentiation, immediate legibility, and fast brand recognition within a mass-consumption environment.
The project focuses on developing a high-impact visual identity for the point of sale, prioritizing shelf differentiation, immediate legibility, and fast brand recognition within a mass-consumption environment.
Final outcome
The system achieves a direct, energetic, and highly recognizable visual identity, optimized for the point of sale.
It prioritizes immediate impact, information clarity, and differentiation within a competitive shelf environment.
It prioritizes immediate impact, information clarity, and differentiation within a competitive shelf environment.