Packaging design for Arcor lollipop product line
Concept
The project focused on developing a high-impact visual system for the point of sale, prioritizing shelf differentiation, immediate readability, and brand recognition within a mass-market environment.
The system integrates two product identities within a unified design framework, maintaining brand consistency while allowing for visual variation across the product line.
Results
The system establishes a clear, energetic, and distinctive visual identity, optimized for mass-market retail.
Sapito and Trompo Loco function as two product lines within the same brand architecture, maintaining consistency while introducing strategic visual variation.