E-commerce Website · Visual Design & UX/UI Redesign
Work in Progress
Work in Progress
Project Overview
A digital experience for a contemporary furniture brand inspired by Scandinavian design, craftsmanship, and timeless aesthetics.
My work combines improvements implemented on the existing e-commerce website with an ongoing UX/UI redesign proposal, focused on enhancing usability, visual consistency, and the shopping experience.
Homepage — A refined first impression
A cleaner, more immersive homepage that highlights the brand's identity through photography, typography, and simplified navigation, creating a more direct path to products and custom projects.
Product Catalog — Simplifying discovery
A more intuitive browsing experience, with improved visual hierarchy, clearer product organization, and a minimalist layout that keeps photography at the center.
Product Detail — Designed for clarity
A refined product page that brings together photography, essential information, pricing, and purchasing actions in a clear, balanced composition.
The proposal builds on the pricing and discount calculation improvements already implemented.
Shopping Cart — A smoother purchase journey
A simplified layout that improves readability, organizes purchasing information, and creates a clearer progression toward checkout.
Projects — An editorial approach
A photography-led layout that gives greater visibility to each project, creating a more engaging presentation of the brand's furniture, materials, and craftsmanship.
Showroom — Connecting digital and physical spaces
A more inviting presentation of the showroom, combining immersive imagery with accessible information and a clearer path to visiting the space.
My Role & Project Status
Implemented work: Promotional pricing and discount calculations, product photography editing, and image optimization.
Ongoing design proposal: UX/UI redesign, responsive layout concepts, navigation improvements, visual hierarchy, and e-commerce interface refinement.
The AFTER visuals represent design proposals in progress rather than fully implemented website screens.
The live website reflects the current implementation. The redesign concepts presented above are part of an ongoing UX/UI project.