Communication system for a B2B energy brand
Development of a communication system for Cinergia, an energy trading company, covering branding, campaigns, content, and digital assets aimed at a B2B audience.
Sistema de marca
Brand guidelines manual:
Definition of visual guidelines to ensure consistency across all brand touchpoints.
Definition of visual guidelines to ensure consistency across all brand touchpoints.
Applied identity:
Development of institutional assets for corporate communication.
Development of institutional assets for corporate communication.
Campaigns
Development of a graphic campaign for Cinergia Chile, built around a unifying concept and adapted to different messages.
Buquebus campaign
Campaign development for Buquebus combining graphic pieces and audiovisual content, adapted to a high-visibility, high-traffic environment.
Graphic design
Video
Consistent application of the visual system across graphic and audiovisual formats within a high-impact communication environment.
Video campaigns
Development of audiovisual campaigns for B2B communication.
Explainer video
Explainer piece about the modification of power limits, translating technical information into clear and accessible content. Development of an animated character as a resource to simplify the communication of technical content.
Digital content
Social media
Blog
Design of assets for digital editorial content
Adaptation of the visual identity to a corporate digital environment.
Activations and supporting assets.
Special assets
Communication system developed for a B2B energy brand, integrating identity, campaigns, and content across multiple formats, ensuring visual consistency and clarity in communication.