Packaging design for Fuegos Mix, Arcor’s lollipop line
The project focuses on optimizing the product’s shelf presence, prioritizing legibility, information hierarchy, and immediate brand recognition in a highly competitive visual environment.
The visual system is designed to maximize impact at the point of sale. It is built on: clear information hierarchies, high contrast for quick readability, visual organization oriented toward immediate recognition, and consistency across product variants. The goal is to ensure visibility and differentiation within a mass retail context.
Packaging system
The design considers the application of the system to a bag format for the lollipop line, maintaining consistency between identity, product, and shelf communication. Color and graphic structure function as tools for fast identification within the retail aisle.