Misión River
Campaign Design & Digital Experience
Campaign Design & Digital Experience
A digital campaign concept for River Plate’s film project, combining bold visual storytelling, emotional engagement, and a conversion-focused landing page.
From Campaign Identity to Digital Experience
I worked on visual communication assets and initial digital concepts for Misión River, a crowdfunding initiative connected to River Plate’s film project.
Building on the original campaign materials, I revisited the concept with a contemporary visual approach, refining the layout, typography, content hierarchy, and user journey to create a more immersive, conversion-focused landing page.
Designed to Engage
The concept brings together cinematic imagery, responsive layouts, and a streamlined registration form, balancing emotional storytelling with usability.
Social Media Campaign
Bringing the campaign to social media
A series of Instagram visuals designed to build anticipation and encourage fans to become part of River Plate's film project.
The original campaign identity was revisited with refined typography, stronger visual hierarchy, and more impactful imagery, creating a cohesive visual system across all four posts.
