Communication system for a veterinary brand ecosystem
Development of a communication system for the Vitalcan ecosystem, composed of different brands within the veterinary sector.
The work covers digital, commercial, physical, and territorial activation pieces, maintaining visual coherence across lines with differentiated positioning.
The work covers digital, commercial, physical, and territorial activation pieces, maintaining visual coherence across lines with differentiated positioning.
Desarrollo de sistema de comunicación para el ecosistema Vitalcan, compuesto por distintas marcas dentro del rubro veterinario.
El trabajo abarca piezas digitales, comerciales, físicas y de activación territorial, manteniendo coherencia visual entre líneas con posicionamientos diferenciados.
El trabajo abarca piezas digitales, comerciales, físicas y de activación territorial, manteniendo coherencia visual entre líneas con posicionamientos diferenciados.
Brand system
VITALCAN (parent brand)
Development of institutional communication and the visual foundation of the system.
It functions as the overarching container of the brand ecosystem.
It functions as the overarching container of the brand ecosystem.
BALANCED
Development of communication for the Balanced line within the Vitalcan ecosystem.
Focus on digital communication and performance-driven assets.
Focus on digital communication and performance-driven assets.
NUTRIQUE
Development of communication for the Nutrique line within the Vitalcan ecosystem.
Adaptation of the visual system to a specific brand positioning.
Adaptation of the visual system to a specific brand positioning.
OTHER BRANDS
Development of communication for other lines within the Vitalcan ecosystem.
Application of the graphic system across different brand positions.
Application of the graphic system across different brand positions.
